Our Directors & Leadership Team

Andrew Owen

Co-founder / Product Development Director

Andrew is the co-founder and product development lead at In Awe Skincare Australia, has emerged as a passionate advocate for natural skincare solutions with uniquely Australian characteristics.

Inspired by personal experiences and driven by a desire to provide better options for those struggling with eczema, Andrew embarked on a journey to create high-quality, natural formulations that deliver exceptional results.

Having witnessed the frustration and disappointment caused by existing products on the market, Andrew recognized the need for a different approach. In 2016, the vision for 3 Kids Cosmetics was born, with a focus on developing natural formulations that would address the needs of young children with eczema. The positive consumer feedback received upon its launch confirmed the efficacy and desirability of their natural products.

In 2018, Andrew introduced his good friend Michael to the transformative properties of Kakadu Plum Skin Ointment, and Michael quickly became a firm believer in its benefits. Their shared vision and enthusiasm for a premium Australian Made Skincare business, highlighting the unique characteristics of Australian ingredients, led them to join forces and embark on the next phase of their journey.

With further refinement of their unique formulations and a rebranding of the business, 3 Kids Cosmetics evolved into In Awe Skincare Australia. This rebranding reflects their commitment to providing exceptional skincare products that capture the essence of Australia’s natural beauty and harness the power of its native ingredients.

Together, Andrew and Michael have set their sights on growth, with over 10 additional products already in various stages of development. Their combined expertise and dedication to quality execution ensure that In Awe Skincare Australia will continue to deliver innovative and effective skincare solutions.

Background

Andrew’s background in Engineering Design, with over 25 years of experience in the LNG industry across multiple countries, has instilled in him a passion for unique design solutions and a commitment to excellence. These qualities have been instrumental in bringing the original vision of 3 Kids Cosmetics to fruition with the new brand name – In Awe Skincare Australia.

As In Awe Skincare Australia expands its product line and continues to prioritize the use of natural and Australian-made ingredients, Andrew Owen’s expertise and unwavering dedication to quality will drive the brand’s success.

Michael Bosic

Co-founder / Marketing Director

Michael Bosic, co-founder and marketing director at In Awe Skincare Australia, has played a pivotal role in the brand's success by leveraging his expertise in marketing and digital strategies.

Inspired by the transformative effects of Kakadu Plum Skin Ointment on his own children’s eczema, Michael eagerly embraced the opportunity to become a co-founder and contribute his marketing skills to the brand.

In 2018, Michael’s good friend Andrew Owen introduced him to an early sample of Kakadu Plum Skin Ointment. Witnessing the immediate relief it provided for his children’s mild eczema, Michael recognized the product’s potential and wholeheartedly embraced his role as co-founder and marketing director for the brand.

In 2022, Michael led the rebranding efforts of the company, transitioning it from 3Kids Cosmetics to In Awe Skincare Australia. With a keen focus on new packaging, innovative marketing strategies, and a fresh online presence, Michael successfully realigned the brand’s image to reflect its mission of helping individuals one tube of ointment at a time.

During the rebranding process, Michael’s partner Nicol played a crucial role in coming up with the name In Awe. Recognizing the power of the name, Michael embraced it wholeheartedly, knowing it perfectly encapsulated the essence of the brand and its commitment to delivering exceptional skincare solutions.

Background

Drawing on his extensive experience as the managing director of Stormbox, a leading digital marketing agency in Perth, Michael brought valuable media, brand management, and digital marketing skills to In Awe Skincare Australia. Over the past 28 years, Michael has worked with clients across various industries, developing and implementing successful strategies in e-commerce and digital marketing. He has created, operated, and marketed thriving online retail and B2B businesses, showcasing his deep understanding of brand management and the digital landscape.

In addition to his role at In Awe Skincare Australia, Michael has managed several prominent brands and organizations, including the RFDS (WA), Heart Foundation WA, City of Melville, Colli Timber & Hardware, National Lifestyle Villages (NLV), Providence Lifestyle Resorts, Parrys Carpets, and the Southwest Aboriginal Land & Sea Council. His diverse experience and expertise have allowed him to oversee projects from initial briefs to final implementation, consistently delivering exceptional results.

Michael’s leadership extends to the talented team at Stormbox, which comprises skilled web developers, designers, creatives and digital personnel. Their collective focus on website usability, online sales processes, loyalty programs, and back-end customer service systems has been instrumental in driving the success of In Awe Skincare Australia.

Together with co-founder Andrew Owen, Michael has worked closely with product researchers, chemists, suppliers, staff, and stockists to propel In Awe Skincare Australia to its current position. Their shared commitment to helping individuals through high-quality skincare products has cemented the brand’s reputation and fostered its ongoing growth – help individuals one tube of ointment at a time.