HeartKids & In Awe

Good for you, Good for the kids

Natural Australian skincare brand In Awe Australia is proud to reveal a new charitable partnership in July 2024 with HeartKids, Australia’s only not-for-profit organisation dedicated to supporting and advocating for families impacted by childhood-onset heart disease.

HeartKids has also channelled more than $4 million into research to date.

With a common focus on health and supporting families, In Awe Australia will be donating 50 cents from each purchase of our skincare products to help HeartKids continue its critical mission.

raised in April, 2025

Total amount raised so far

A Meaningful Long Term Partnership

In Awe Australia co-founder and marketing executive Michael Bosic said the partnership was a natural next step for the two organisations.

“I was introduced to HeartKids through Matt Tognini. Through this connection, I met CEO Marcus Sandmann several years ago. Since then, I have developed a strong business relationship with him and HeartKids through various fund-raising projects, which has supported a successful charitable partnership between HeartKids and one of my agency’s clients,” said Michael.

“I’m also passionate about personally donating to this cause, as childhood-onset heart disease has touched a number of families I know, so the extension of this relationship to involve In Awe Australia was important and inevitable.”

HeartKids

About HeartKids

More than 80,000 Australian children, teens and adults live with childhood-onset heart disease (CoHD).

As Australia’s only not-for-profit organisation dedicated to supporting families impacted by CoHD, HeartKids plays a key role at every stage of a child’s journey.

Delivering much-needed services, information, resources and solutions – as well as channelling funds into researching CoHD – charitable partners like In Awe help ensure HeartKids can continue its critical mission.

Visit HeartKidsDonate to HeartKids

HeartKids
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